17 Jul 2014
Hello and welcome to the new blog for New Direction Capital! We are excited to get the blog up and running and hope that our posts provide more insight into the work our company does. The goal of our blog is to highlight success stories and case studies from our clients and to keep you up-to-date on the world of business finance and the role of the virtual CFO in the digital age.
About New Direction Capital
The founder and principal of New Direction Capital, Mike Breeze, created the company eight years ago. Mike has more than 20 years of experience in business planning, financial services, capital planning, real estate, and technology. Over the course of his career, Mike has shown that persistence and the right attitude can lead to great things for his clients, from significant profitable growth to finding capital and financing.
At the heart of the work we do at New Dirction Capital is helping businesses grow. The development of a global economy and the rise of the Internet has meant significant changes for the way businesses operate. The way companies communicate with customers, work with suppliers and vendors, and compete with other businesses has changed in recent years. The Internet age offers plenty of new opportunity for business, but it also offers plenty of new challenges. Our goal at New Direction Capital is to help your business work through the challenges and become profitable or grow profitability. We hope that in addition to the virtual CFO services our company offers, that our blog serves as a valuable tool for you.
What is a Virtual CFO?
A chief financial officer, or CFO, analyzes the finances of a business and ensures that the company’s financial reports are sound. While having a person in charge of the financial health of a company is a must for every businesses’ success and growth, the cost of hiring an individual to perform the role can be prohibitive, particularly for startup companies or small businesses.
A virtual CFO performs the duties of a CFO, but is an outside service provider. Working with a virtual CFO allows your business to enlist the experience and assistance of a financial professional, on a part-time basis.
The role of a virtual CFO varies from company to company and varies depending on who is offering the service. New Direction Capital believes that a virtual CFO should be an active partner. Instead of just giving clients a list of ideas, we outline specific steps your company can take to help you achieve your goals, whether those goals are short or long-term, and help them implement the specific steps.
Connecting with Us
We hope that our new blog is a useful tool for you and your business, whether you are currently a client or are hoping to learn more about the services a virtual CFO can provide. Please feel free to connect with us through the blog, by leaving any questions you have in the comments. You can also connect with us through social media.
At New Direction Capital, our goal is to be available to our clients whenever they need us. Our new blog gives us yet another way to be accessible to clients. We thank you for taking the time to read and hope you’ll reach out with any questions you have.