You only get one chance to make a great first impression, and in a lot of cases, you only get about 20 or 30 seconds to make that impression. A well-timed and thoughtful elevator pitch can be what you need to attract the interest and attention of investors and to land more clients. Whether you’re …
Tools to help grow your business
New Direction Capital’s Virtual CFO Services make it possible to help you grow and manage your business
What to Do When Your Business Feels Stuck
It’s not uncommon for people to get stuck in a rut in their daily, personal lives. They get up in the morning, go to work, head home at night and … Read More → 
What is a Manager’s Mindset and How Can It Help Your Business?
What is a Manager’s Mindset and How Can It Help Your Business? At one point in time, the only thing you had to worry about was doing what you do … Read More → 
How Being Creative Can Help You Grow Your Business
How Being Creative Can Help You Grow Your Business Creativity is something that people often assume other people have. Business owners and entrepreneurs might assume that being creative is something … Read More → 
What to Do Before Buying a Franchise
What to Do Before Buying a Franchise If one of your goals has been to own your own company, one way to do so is by purchasing a franchise. Many … Read More → 
5 Goals for Every Business in 2019
As a new year begins, it’s common for people to reflect on their habits and processes and to consider new ways of approaching old problems. Goal setting is another common … Read More → 
Should You Adjust Your Business Strategy for the New Year?
Should You Adjust Your Business Strategy for the New Year? With the new year upon us, now can be the ideal time for you to examine your company’s business plan … Read More → 
The New Tax Law: How Does It Affect Your Year-End Tax Planning?
The New Tax Law: How Does It Affect Your Year-End Tax Planning? As the end of 2018 approaches, it time to start thinking about an important date in 2019: April … Read More → 
How to Build Trust With Your Team
How to Build Trust With Your Team Employees are going to be happier on the job and more likely to remain with a company if they feel that they can … Read More → 
Under-Management vs. Micro-Management: Why Both Can Be Bad News for Business
When it comes to managing a team of people, it helps to tap into your inner-Goldilocks. Some managers are so concerned that they will be perceived as micro-managers that they … Read More → 
Does Your Business Really Need That Technology?
Does Your Business Really Need That Technology? Technology has helped companies produce more, get more accomplished, and reach a wider customer base. Thanks to technology, it’s now possible for your … Read More → 
How to Keep Growing When You’ve Hit a Plateau
How to Keep Growing When You’ve Hit a Plateau Although it might seem as if running a business means constantly climbing to new peaks and occasionally falling into valleys, the … Read More →
Your Guide to Choosing the Right Vendor (and Why It Matters)
Your Guide to Choosing the Right Vendor (and Why It Matters) In the business world, a lot of attention is given to finding and retaining customers. While it’s true that … Read More →
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How to Put Together a Business Growth Plan
You know that the statistics are grim when it comes to successfully starting a new business. About 65% of companies fail within the first 10 years and 30% shut their doors within the first two years. Even businesses that survive for the long haul have some obstacles to overcome. Many companies that start out small …
What Makes a Business Resilient?
If the going were to get tough for your business, what would happen? Some companies might end having to throw in the towel, going out of business when they face obstacles or challenges. Others can find a way to carry on or move beyond the challenge. Whether your company sinks or swims in a challenging …
What are the Benefits of Rebranding Your Business?
Your company’s brand name and logo might have fit it perfectly when you launched. But, flash forward several years and possibly several mergers and your original name and logo don’t quite work. While there are some risks to rebranding, many companies that do it tend to see benefits from it. If you think it might …
Small Negotiating Opportunities that Can Help You Grow Your Business
The goal of negotiating is to ensure that both parties feel the outcome is fair and equitable. It’s one of the most important business skills to master but potentially also one of the most challenging skills to master. One way to develop your skills as a negotiator is to look for small, low-stakes opportunities to …
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How Managing Employee Stress Levels Can Help Your Company Grow
For many people, the demands of their jobs are among the leading causes of stress in their lives. Work-related stress creates a sort of feedback loop. Stressed-out employees become less productive, which produces more stress, which in turn affects productivity. The more stressed employees are, the less invested and engaged they are in their work. …
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How to Retain Employees in the Midst of the Great Resignation
At the start of the pandemic, many companies struggled to keep employees employed. Loans like the Paycheck Protection Program (PPP) aimed to incentivize keeping employees on the payroll and off of unemployment. Even with the PPP, unemployment ticked upwards in the first few months of the pandemic. Then, something interesting happened. As the world started to …
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Can Requiring Time Off Help Your Business
Employees in the U.S are notorious for not taking enough time off. In 2018, workers left 768 million vacations days unused, according to a study by the U.S. Travel Association. While having employees show up to work every day can seem like a benefit for a business, there are some ways in which a refusal …
Can an Employee Assistance Program Help You Grow Your Company?
Whether you’re hiring employees for the first time or are growing an existing team, offering the right perks, benefits, and salary is essential for ensuring you hire the right people and that the people you hire work with your company for as long as possible. It’s expensive to bring on new hires and to replace …
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How a Competitive Analysis Can Help You Launch Your Business
You have a new idea for a company and are in the process of getting it underway. Before you launch your business, though, one of the most important things you can do is conduct a competitive analysis. A competitive analysis lets you see what companies that might similar to yours are doing and how successful …
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Factors That Might Affect Your Company’s Value
Whether you plan on taking your company public or want to sell it to another owner or business, you need to know how much your business is worth. Several factors can affect your company’s valuation. Some factors can be within your business’s control while others are largely dependent on market conditions around you. Take a …
How to Apply for PPP Loan Forgiveness
When it launched in April 2020, demand for Paycheck Protection Program (PPP) loans was high. After less than two weeks, the $349 billion initially allotted to the program was gone. The high demand led to an increase in the funding available, and later, a second draw period, during which companies that had received funds initially …