We were looking for some capital for the organization to help with the growth. But at the time, we weren't able to fully afford an in-house CFO. One of the things that surprised me from New Direction Capital was how involved they became within our organization.
You know, thinking virtual CFO or someone that was an outsourced arm of our financial piece to our business, we thought that maybe we'd get that once-a-month check-in, and that they wouldn't be as involved as they were. Mike was on the phone every day, regardless of time. I talked to Mike on the weekends. I talked to him after-hours at night. He was very much involved in our organization.
New Direction Capital is that organization that can come in, structure those ideas, get them down on paper, put numbers around it, and give you a roadmap of where your organization is trying to get to and help you achieve those goals.