We are a B2B marketing consulting firm, which means we work with businesses that are selling products and services to other businesses, and we help them figure out what their marketing strategy is, help them figure out the technology they need to implement that marketing strategy, and provide all the consulting and delivery services to bring it to life.
When New Direction came in, one of the first things they did was really just ingrain themselves in our business to truly understand how we operate. They really had to understand how we track people's time, and how do things become profitable. They were able to take that and almost translate it into how to better build the business and manage the business financially.
When you're bringing in an outside firm, you're outsourcing a part of your organization, and a lot of companies might get a little anxiety about that, about not feeling like they're part of the team.
I think cultural fit's really important. And really, that has been the other critical factor where they don't feel like they're a different company. They very much feel like they are Inverta.
Throughout the process, we've had opportunities to acquire businesses, and we've been solicited to be acquired.
I would never have been able to even pursue those conversations and evaluate those opportunities without their help. I mean, I can't say it enough. I would have been lost.
Having such breadth of knowledge and having trust in the skilled resources that you're supplementing into your team, and then feeling that they're fair in the way that they price.
They may make it affordable. It became a no-brainer, honestly.
If I were to start another business tomorrow, they'd be the first people I'd call.