When your company hires a virtual CFO, it isn’t just hiring someone to come in and manage its finances. It’s forming a partnership with a financial expert who can be by your side every step of the way.
New Direction Capital’s virtual CFOs work closely with the CEOs of the companies we partner with. We care about the outcome of our actions and want to do what we can to help your company succeed. To that end, we build our relationships with CEOs on four pillars. These pillars support our every decision and help us provide high-touch leadership and care as we drive results for our clients.
1. Respect and Trust
At the heart of every CFO and CEO relationship should be respect and trust. Your company has come to us for our financial expertise and knowledge and you trust that we can assess your finances and make recommendations that are best for your business. At the same time, our CFOs recognize that you’re an expert at what you do and that you wouldn’t have gotten to the CEO level without demonstrable experience and know-how.
The mutual respect between CEO and CFO allows for shared trust. We trust that you want the best for your company and you trust that we’ll do what we can to help you achieve your goals.
2. Open Communication
We may not always agree. You may not think the suggestions or steps we recommend are right for your company. But we’ll always keep the lines of communication open between your company and our CFOs. Maintaining open communication allows for back-and-forth dialogue. It allows us to go back to the drawing board when needed, to make changes to our recommendations based on what’s best for your company.
3. Clearly Defined Goals
As your company’s virtual CFO, we’re committed to driving results for your business. To do that effectively, we need to know what your goals are. The CEO and vCFO can work together to set goals for your business, then create a plan that allows you to achieve those goals.
You want your company to grow and thrive. As your vCFO, we want the same. A spirit of collaboration is essential to a strong CEO and CFO relationship. We’ll work with you when developing a financial strategy, providing you with actionable steps to take that make implementing the strategy simple. We’ll look to you for assistance in getting the rest of your company on board with the recommendations so that your business can effectively grow and make progress toward success.
To learn more about the importance of a strong relationship between the CEO and a virtual CFO, contact our team today.